Course curriculum

    1. Welcome to the Course

    2. Pre-Course Survey

    3. Course Objectives

    1. Understanding Lead Generation [with Discussion]

    2. Lead Generation Process

    3. Lead Generation Terminology

    4. The New Way to Score Accounts Based on the B2B Sales Cycle [Presentation]

    5. The Do's and Don'ts of Lead Scoring by the Revenue Marketing Report Podcast [Listen or read - 25 min]

    1. Personas and Ideal Customer (Company) Profile Introduction

    2. 5 Must-Haves to Create an Ideal Customer Profile by Camela Thompson

    3. Best Practices in Developing Personas

    4. Sales Battle Cards from Hubspot [Downloadable]

    1. What is Sales Funnel - Breaking it Down

    2. What is a B2B Marketing Funnel & Why Do We Use Them?

    3. Example of a Simple Customer Journey

    4. ABM Funnel - It's Impact and Effectiveness

    5. The Demand Generation Funnel - Considering Accounts First

    1. Action Plan, Part 1 - Buyers Journey Considerations

    2. Action Plan, Part 2 - Buyer Journey Map

    3. Action Plan, Part 3 - Sales Funnel Flowchart

    4. Action Plan 4, Build the Funnel

    5. After the Plan - Identify Funnel Leaks

    1. Use Cases for Funnels by Role

    2. Align Marketing & Sales Through Demand Gen Funnels

    3. Misconceptions About Sales Funnels

    4. Are B2B Funnels Worth the Effort?

    5. B2B Funnel Fiascos Webinar [1 hr Webinar]

    6. Funnel Fiasco Webinar [Downloadable Files]

    7. Sales Funnel FAQ's

About this course

  • Free
  • 31 lessons
  • 0 hours of video content

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