Course curriculum

    1. Welcome to the CMO Persona Course!

    2. 01.01 Video: How to Use Q-Cards

    3. 01.02 CMO Q-Cards

    4. Assignment: Build a CMO's Job Description

    5. 01.04 The CMO's Top Concern: Building & Maintaining Trust

    6. Chapter 1 Quiz: What Does a CMO Do?

    7. Chapter 1 Assignment: What are things CMOs worry about?

    1. 02.01 The Analytics Maturity Curve

    2. 02.02 The Analytics Maturity Q&A Guide

    3. 02.03A Prospecting by Maturity

    1. 03.01 The CMO & Data Transformation

    1. CMO.04.01 Why CMOs Think They Need Attribution

    2. CMO.04.02Q Why Do CMOs Want Attribution?

    3. CMO.04.03 Attribution Keywords

    4. CMO.04.04A Prospecting and Attribution

    1. CMO.05.01 Engagement CMO Key Phrases

    2. CMO.05.02A Why Use Engagement Scoring?

    1. CMO.06.01 Why Do Companies Want Funnels?

    2. CMO.06.01Q Funnels Quiz

    3. CMO.06.02 Funnels Keywords and Phrases

    4. CMO.06.02A Funnel Prospecting

About this course

  • Free
  • 32 lessons
  • 0 hours of video content

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